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Branding for the Field
Branding Guidelines: Your Role in Representing Trail Life
As a member of Trail Life USA, you play a crucial role in upholding our brand integrity. Proper usage of our brand not only boosts your credibility but also enhances the reputation of Troops nationwide. To ensure consistency, we've meticulously outlined branding standards for your adherence. From logos to brand colors, text descriptions, and style guidelines, clarity is paramount. We've even provided templates and content for easy modification. For more intricate customization, we've trained preferred vendors to streamline the process and minimize costs.
Should you need to utilize a logo or element not covered here, applying for a license or collaborating with our preferred vendors is necessary. If you are unsure, please refer to the provided chart found below, for clarity on usage guidelines. Thank you for partnering with us in showcasing Trail Life to the world.
Walk Worthy!
Included on this page is an abbreviated version of our Brand Standards with links to resources. We suggest viewing the FULL guide for detailed questions or further information. To ensure you are always viewing the most current version, we recommend you view the document here instead of downloading.
If you want to use ANY Trail Life USA logo or branding on PRODUCTION items (see definition below), and you are not using a preferred vendor, you MUST have a license to do so. Preferred vendors can expedite the process because they are have a thorough knowledge of brand standards and are pre-approved to use Trail Life USA branding.
PRODUCTION items include but are not limited to:
- T-shirts
- Patches
- Signs/banners
- Trailer* decals or wraps
- Pins
- Fundraising items
- or any other product with a logo on it
Trail Life USA logo includes:
- Official Logo and its variations
- Freedom Award logo
- Program level logos
- Trailman icon
- Trinity Peaks icon
- Walk Worthy logo
- Program icons like Fox, Hawk, and Mountain Lion
The chart below outlines acceptable branding use for the field.The checked items are free to use without approval or license as long as the rules of the Brand Standards Guide are followed. Templates are available for some of the items below. Variations of these templates must be approved by the home office.
*Troop Trailers & Signs: licenses are generally free, but a signed license agreement must be in place with the manufacturer producing the trailer wrap and decal and design approved before production.
Below are Trail Life USA’s preferred vendors that are pre-licensed. You can contact these vendors directly to have items produced. Using manufacturers that are not included in our preferred vendor list (including local t-shirt vendors, online providers, or doing them yourself) requires a license agreement - including payment for a licensing fee as well as design approval before producing. Fees are determined by a variety of factors and are not standard. Approval process takes up to a month.
A-B Emblem
Products: Custom Embroidered Patches
Contact: 800-438-4285
Campfire Arts
Products: Wooden Sword Plaques
Contact: 661-309-1118
MTM Recognition
Products: Awards and Gifts
Contact: 405-609-6900
Class B
Products: Troop Custom Shirts, Mugs, Camp Gear, and Gifts
Contact:
Primary Logo
The preferred and primary logo for Trail Life USA is the block logo with the Adventure, Character, Leadership tagline. Troops can also use the Trail Life USA color block logo with their Troop number underneath.
Please use the provided template to create your custom Troop logo. Double check the Guidelines HERE for proper logo use.
The logo should never have words placed directly beneath it in a way that would give the impression of a slogan. This includes, in particular, the Trail Life USA motto: "Walk Worthy." The official Trail Life USA slogan (Adventure, Character, Leadership) may be used as directed and shown above.
Typeface
The official Trail Life USA text is Open Sans. The Open Sans font is available free online.
To maintain a consistent image of Trail Life USA, it is imperative that all brand style guidelines are followed. If you would like to request review of a graphic or request a new template, please fill out the form here.
Logo Clear Space
Logo clear space must be maintained around the Trail Life logo. The space around the logo that defines how close graphics and text can get to the logo is defined as the 'X-height' which is measured by the height of the "T" in Trail.
The Troop number should be placed 75% of the height of the "T", or the height of the "r" in Trail.
Acceptable Variations
These are the only color variations that are acceptable for Trail Life logos.
Unacceptable Variations
Do not alter the Trail Life USA logo, as doing so misrepresents the integrity of our brand. Refer to the examples to the right for prohibited alterations.
*DO NOT add words beneath the logo. Your Troop number, the website, and Adventure > Character > Leadership are the only acceptable uses.
*DO NOT alter the color of the logo even if using the brand colors. For example, you may not recolor the logo using our brand standard blue. You may only use the color variations shown above.
Logo Use on Images
All parts of the logo should be clearly visible.
Color Logo Usage:
- Use white text version on dark backgrounds
- Use red text version on white backgrounds
- On busy backgrounds, use either the "outline" version or place the logo on a white background for clarity.
Trail Life USA encourages Troop activity, Trailman events, and involvement in the community. Troops are encouraged to take and share photos with Trail Life USA leadership by emailing MediaPhotos@TrailLifeUSA.com.
Primary Colors
The Trail Life USA brand color palette has the CMYK (for print) and RGB (for digital) of each color swatch.
Secondary Colors
The Trail Life USA brand color palette has the CMYK (for print) and RGB (for digital) of each color swatch.
Troop Logo
Remember to review the guidelines HERE on how to properly use the Trail Life USA logo.
1. Open the PDF template by clicking the Customize button.
2. Type your information into the text box.
3. Save the PDF or save as JPEG.
(file > export > jpeg)
Troop Contact Card & NTO Contact Card
1. Open the PDF template by clicking the Customize button.
2. Type your information into the text boxes.
3. Save the PDF or save as JPEGs (file > export > jpeg)
*Please note, that Troop number, leader name, and position are required to print and save.
** If you experience difficulty aligning on the Avery 5371 template when printing, try selecting "Fit to Paper" in your Print settings.
The Motto: Walk Worthy
Colossians 1:10—“…that you may walk worthy of the Lord, fully pleasing Him, being fruitful in every good work and increasing in the knowledge of God;…”
The Slogan: Adventure > Character > Leadership
The Oath
On my honor,
I will do my best
To serve God and my country;
To respect authority;
To be a good steward of creation;
And to treat others as I want to be treated.
Mission Statement
Our Mission is to guide generations of courageous young men to honor God, lead with integrity, serve others, and experience outdoor adventure.
Vision Statement
Our Vision is to be the premier national character development organization for young men, which produces godly and responsible husbands, fathers, and citizens.
Statement of Faith
We believe there is One Triune God—God the Father; Jesus Christ, His one and only Son; and the Holy Spirit, Creator of the universe and eternally existent. We believe the Holy Scriptures (Old and New Testaments) to be the inspired and authoritative Word of God. We believe each person is created in His image for the purpose of communing with and worshiping God. We believe in the ministry of the Holy Spirit, Who enables us to live godly lives. We believe each of us is called to love the Lord our God with all of our heart, mind, soul, and strength, and to love our neighbors as ourselves. We believe God calls us to lives of purity, service, stewardship, and integrity.
Statement of Values
Purity: God calls us to lives of holiness, being pure of heart, mind, word, and deed. We are to reserve sexual activity for the sanctity of marriage, a lifelong commitment before God between a man and a woman.
Service: God calls us to become responsible members of our community and the world through selfless acts that contribute to the welfare of others.
Stewardship: God calls us to use our God-given time, talents, and money wisely.
Integrity: God calls us to live moral lives that demonstrate an inward motivation to do what is biblically right regardless of the cost.